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Our Purpose, Values and Behaviours

Our Purpose

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We brew the joy of true togetherness to inspire a better world.

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We also hold our shareholders, employees and the community in high regard and value their contribution to the Red Stripe brand.

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We brew the joy of true togetherness to inspire a better world.

Our Values

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Valuing each other

Here at Red Stripe, each team member is crucial to the perfect brew. In acknowledging this, we prioritize team building, invest in our employees, help them to grow and do our best to show them that their input is invaluable.

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Be the Best

To produce the best and coolest beer in the world, we have to be the coolest and the best people in the world. Red Stripe believes in putting our best foot forward, whether at work or in the community. We provide sessions and exercises for the team so they can always step into their best selves.

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Proud of what we do

At Red Stripe, our biggest assets are our company, brand and pride. Each team member is extremely proud of what they do and that pride is reflected in the quality of their output. Our pride is how we are able to maintain our standing as the coolest beer company in the world and provide the best beer on the global market. We believe in the Red Stripe brand and are proud of what the company produces, our operational processes, and how we treat our people.

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Passionate about consumers

The Red Stripe team is enthusiastic about our supporters and we are committed to providing the best service and product. We always welcome feedback from our consumers worldwide and use the information provided for continuous improvement of our products. Our primary goal is to ALWAYS leave a good taste on our consumers’ palettes.

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Freedom to succeed

Earning your stripes is one of the values at our company. Simply put, this means identifying the talents within our company, highlighting them and giving each member of the team the room to explore and improve these talents. Growth in all aspects and departments is a crucial part of maintaining our reputation. We help our team to fully tap into their potential, subsequently boosting the company’s overall potential.

Behaviours